Children’s TV in Britain is Getting a £60 Million Boost From the Government to Add ‘Diversity’ to Shows

More diversity on tv shows says British Government 

FROM: BBC and Digital Spy

The funds will focus on producing more diverse and UK-born programmes.

Children’s television just isn’t what it used to be. Gone are the days of peak Blue Peter, The Clangers and My Parents Are Aliens – kids today don’t know what they’re missing.

If you find yourself agreeing with the above, you might be cheered to discover that the government has identified that British children’s telly needs a bit of a helping hand.

According to the BBC, the government has now pledged £60 million to British broadcasters in order to ensure high-quality kids’ shows are being produced across the channels.

In 2016, the BBC accounted for 87% of all first-run UK-generated children’s programming, so the the government is giving broadcasters including Channel 4 and ITV the money to help them make more home-grown programmes and compete with the BBC’s children’s shows.

The money would see creators receive up to 50% of the production and distribution costs of original TV shows and would be available for content broadcast on commercial Public Service Broadcasters (PSBs), as well as for other free and widely available channels and on-demand platforms.

“High quality children’s television is not only entertaining but plays a vital role in stimulating learning and giving young people a greater understanding of the world around them,” Culture Secretary Karen Bradley said in a statement upon the announcement of the investment.

“This significant investment will give our world-renowned television production sector the boost it needs to create innovative content for a wider audience that would otherwise not be made.”

The funds will be distributed over three years from 2019, and will also go towards ensuring that programming from new and diverse backgrounds is championed, with the government describing it as a “particular focus” for the UK.